that which is good is never finished
(Source: urbantimes.co)
![What makes urban dwellers happy? According to a 10,000 respondent, 20 country market research effort fromGfK Custom Research, it is a location-based perception: does you city offer you places to go that make you happy? Apparently, the perception-reality gap is what is really interesting the city governments. Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding.
READ MORE: The Happiest Cities in the World [Infographic]](http://25.media.tumblr.com/3558b9ea7a2b9b98bc105623ba1d7139/tumblr_mj5bw1pQQK1qfhw0yo1_500.jpg)
What makes urban dwellers happy? According to a 10,000 respondent, 20 country market research effort fromGfK Custom Research, it is a location-based perception: does you city offer you places to go that make you happy? Apparently, the perception-reality gap is what is really interesting the city governments. Happiness is a fleeting commodity in reality, it comes and goes, but the perception of happiness is the real bottom-line driver for cities and their branding.
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